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The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid it The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid it by John Gerzema,Edward Lebar

The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid it

by John Gerzema,Edward Lebar


ISBN 13: 9780470183878

Format: Hardcover (272 pages)
Publisher: John Wiley & Sons
Published: 24 Oct 2008

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